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MKTG 2300 - Marketing Management  

Library resources for writing marketing plans
Last Updated: Aug 28, 2017 URL: http://libguides.centralgatech.edu/mktg2300 Print Guide RSS Updates

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Finding Library Books

The CGTC library many books and ebooks on business and marketing basics.  Once you have finished researhing your marketing plan, you may find our resources helpful in your writing process. Search the Library Catalog using your program name to find a full list of books.  Or try these suggested search terms for books on business planning and marketing:

  • Business planning
  • Marketing plan
  • Report writing
     

    Searching the Library Catalog

    SEARCHING FOR BOOKS IN THE LIBRARY

    Library Catalog Link

    Click on the Library Catalog icon to the left to visit the CGTC Library Catalog.  

    You can also access the catalog from the CGTC Library Homepage.  Look for "Find A Library Book" button in the lower left-hand side of the library website.

     


    HOW TO SEARCH

    From the main screen for the CGTC Library Catalog, you can (1) do a basic search with keywords; (2) run a more advanced search; or (3) browse by author, subject or title.

    CGTC Library Main Page

    Search results will include books available to check out from the library and ebooks available online!  Click here for more information on how to use our ebooks.

     

    One More Tip!

    Books are shelved by SUBJECT.  When you find your book in the library - take a look at the other books on that shelf!  You may find an additional resource for finishing that paper. 

     

    Books in Our Catalog

    Below is a selection ofeBbooks available for your assignment. Click the book title to read it online - the GALILEO password is required for off-campus users.  Be sure to check the Library Catalog for additional titles available online and in the library!

    Cover Art
    How to Write a Business Plan - Mike McKeever
    ISBN: 9781413300925
    Publication Date: 2004-12-01

    Cover Art
    Marketing Without Advertising - Michael Phillips; Salli Rasberry
    ISBN: 9780873379304
    Publication Date: 2003-03-15

    Cover Art
    Powerhouse Marketing Plans - Winslow Johnson
    ISBN: 9780814472194
    Publication Date: 2004-07-16


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