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MKTG 2300 - Marketing Management  

Library resources for writing marketing plans
Last Updated: Aug 28, 2017 URL: http://libguides.centralgatech.edu/mktg2300 Print Guide RSS Updates

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Search Terms

Choose your search terms based on your topic.  You can start your searching using keywords and subjects (as you would when searching for a library book).  You can search with general terms:

  • business forecast
  • SWOT analysis
  • Georgia consumer profile

Alternatively, search with more specific terms.  For example, a search for "new computer technology" will return fewer, more focuses articles than a search for "technology".

     

    OFF CAMPUS ACCESS

    NEED THE PASSWORD?

    You will need to know the current GALILEO password to use any online library resource.

    Check the "Resources" tab on the Student Portal for the GALILEO password OR contact the library for assistance.

     

    Proquest Search

    Enter your keyword search terms here to get started finding journal articles in the ProQuest database.

     

    EBSCOhost Search

    Enter your keyword search terms here to get started finding journal articles in the EBSCOhost database.

    Business Source Complete

    Print Journals and Newspapers

    periodical shelves on the Macon campus

    The Macon library also has a collection of newspapers, magazines, and journals are available for use inside the library. You can browse all available titles by choosing the link below.  We keep new issues up front - old issues are located on adjacent shelves.  Let the library staff know if you need any help finding a newspaper or magazine.

    Magazines and newspapers are for use inside the library only.  A copier is available for black and white photocopies.

     

    Search Limiters

    Using broad search terms (like "Microsoft") will return a large number of articles.  To narrow your results, you can use the following search limiting tools available:

    1. Full-text: By default, your search should be limited to full-text articles only.  Be sure to check that this option is selected.
    2. Date:  Consider your topic.  You may only need articles written during a certain timeframe.  If you need articles written in the last five years, five days, or only in the 1980s.
    3. Add keywords: The more keywords you use the better your results will be.  Add additional words using connecting words like "and".  Some example searches would be "microsoft and targeted marketing", "ziploc and united states and revenue". "food services and georgia and economic outlook".
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